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How to Attract the Best Employees to Your Company

More than two thirds of employees believe that social media platforms such as Facebook, Xing or Twitter can help them find a new job according to a recent survey. This gives companies something to think about.

According to the Employment Barometer 2011 from Randstad, potential employers’ social media pages are an important source of information in the search for a new job. According to the analysts, around 61 percent of employees surveyed refer to them for specific information about their future company.

Confidence in Social Media Information Still Lacking

According to Randstadt, although 67 percent of job searchers believe that social media can help them with their search, only 43 percent trust the employer information that they find in the social media profiles.

For companies, this means taking communication via social media portals just as seriously as any other information channel.
If you are contacted by job searchers via a social media platform, you should ideally respond within 24 hours. If you think an applicant is interesting, invite him or her via GoToMeetingTM to an online meeting so they can present themselves. Thanks to screen-sharing, potential employees can directly present their application dossier online and answer any questions about it.
You can find out during your first meeting whether it’s worth inviting them to a second meeting without having to reimburse travel expenses. GoToMeeting request free-of-charge test here.

Background on the Survey

These investigation results are based on a recent survey from the regular Randstad Arbeitsbarometer. 810 German employees from different areas were surveyed.